<p> With Walmart, Kroger, Food Lion, Giant Eagle, and now Sobeys testing out new “express” format stores, Target has decided it will be joining in on the mix. The retailer will be building a 20,000 square foot TargetExpress at the intersection of 14th Ave. and 5th Street in Dinkytown by the University of Minnesota.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> The test store, which will be about 15% of the size of the company’s regular retail stores, will offer groceries, health, portable electronics, and beauty products, according to CBS Minnesota.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/target_store_bodyImage_011714.jpg" alt="Cropped_Images_011714" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> “These things are an expression of what we call format strategies,” said George John, University of Minnesota professor of marketing. “Gives the notion it’s quick, in-and-out, and we’ll make it simple for you.” The key to Target’s success in Dinkytown, he added, will be seeing if it can balance cost benefits with the independent store appeal of customization.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> The store is in such close proximity to a university. With the store prioritizing speed and convenience, it’ll be interesting to see how students will respond once the store has been built.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Stay tuned to AndNowUKnow as we continue following the trends in new store formats.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://minnesota.cbslocal.com/2014/01/17/target-beta-testing-small-format-store-in-dinkytown/#.Utl1LKBNjkg" target="_new"> CBS Minnesota </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
