Taylor Farms CEO Bruce Taylor Announced as FreshTEC Conference Keynote

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Tue. February 28th, 2017 - by Melissa De Leon Chavez

WASHINGTON, DC – Putting the spotlight on innovation, Taylor Farms CEO Bruce Taylor will deliver the keynote at this year’s United FreshTEC Conference.  

Bruce Taylor, CEO, Taylor Farms"The rate of technological change is accelerating across all segments of the fruit and vegetable supply chain," Bruce shared with me. "The United FreshTEC conference is a terrific opportunity to learn and lead."

The conference, held June 13 through 15 at McCormick Place in Chicago, will gather hundreds of produce and fresh foods operations executives looking to advance their businesses through technology. Conference attendees will participate in expert panel discussions of pre- and post-harvest automation, food safety, and controlled growing environments—as well as the FreshTEC University Showcase, where top universities from across the country will share their cutting-edge data, concepts, and exhibit their innovative projects in ag technology.

On Wednesday and Thursday, June 14-15, the expo will bring exhibitors and attendees together within several destinations designed to enhance education and networking on the trade show floor. Attendees can use the TEC X-Change at the expo’s entrance to meet with colleagues, connect, and share perspectives on key issues and common interests.

The expo’s FutureTEC Zone will feature a concentrated display area for start-up companies bringing new technologies to the fresh foods industry. Western Growers will feature leading companies from its Center for Innovation & Technology in Salinas—one of the most important incubators for start-ups within the produce industry.

As the food industry works to comply with new regulations under the Food Safety Modernization Act (FSMA), Food Safety Pavilion will be more important than ever before, and this year’s pavilion will offer more exhibitors, research presentations, and poster sessions than ever before.  

The Fresh TEC Learning Center will feature 45-minute educational sessions on topics like sanitary equipment design, transportation, cybersecurity, packaging, biotechnology, and more. In addition, attendees will catch a glimpse into the future with TEC Talks—5-minute sessions featuring various start-up companies from the FutureTEC Zone.

Registration for the United FreshTEC Expo & Conference is now open. Attendees will have access to co-located shows including the United FreshMKT Expo, Global Cold Chain Expo, and the International Floriculture Expo. Additionally, FreshTEC attendees will be able to network and catch up during the official 2017 Opening Party kick-off event at the Shedd Aquarium, this year co-hosted with the Global Cold Chain Expo.

United Fresh encourages prospective attendees to choose the All Access Package to maximize value and access to the various events. Early bird rates are available for those who register from now through April 25, 2017.

For more on this and other important events in the produce industry, check in with AndNowUKnow.

United Fresh Produce Association