<p>Tesco and Walmart, two of the west’s biggest retailers, are changing marketing strategies in order to gain a more advantageous foothold in foreign markets.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">In the wake of Tesco’s faltering first-half and slow progress in domestic markets, the company has shifted its China business into a joint venture with a local specialist named China Resources. Rather than going at it alone, the company’s joint ventures in Asia have proven to be somewhat successful overall.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Walmart, on the other hand, is ending its joint venture in India and is moving ahead on its own, due in part to regulatory restrictions, the Financial Times reports.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Despite the large amount of opportunities in both India and China, Walmart’s 20 wholesale stores in India are only 0.2% of the company’s total store count and it only has just 400 stores in China. Moreover, Tesco has only 2% of its stores in China. According to the Financial Times, even if these companies combine rapid growth with an acceptable profit margin, the day when these countries make a meaningful contribution is a long way off.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Although it will be an inevitable struggle for both of these companies to turn China and India into sustainable profits, both foreign market strategies may be the best solution for Tesco and Walmart at this point.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Stay tuned to AndNowUKnow as we follow continuing developments on Tesco and Walmart.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.ft.com/intl/cms/s/3/3ab5bb04-30d6-11e3-b478-00144feab7de.html#axzz2hS4CrHPg" target="_new"> Financial Times </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">
