HUBERTUS, WI - When it comes to websites, there is a saying that you always want to look your best. But did you also know that it’s equally important to make sure that your site functions at its best? Today’s digital and technology age is rapidly changing, and it’s critical to stay abreast of the rules, regulations, and recommendations on the web world if you want to stay ahead of the competition.
Here are the top five web trends happening now:
ADA Compliance
In order for a website to be compliant, Section 508 of the United States Rehabilitation Act states, “websites or other technologies are only considered in compliance if a person who has a disability can effectively use it the same way a non-disabled person can.”
Failing to comply with the ADA means your business can be susceptible to lawsuits. To make matters worse, the rate at which the applicants are getting favorable court decisions suggests that ADA compliance will be more mandatory for websites in 2022 than it was in previous years.
Responsive Design
One area that is critical to the success of your website is mobile responsiveness. This means that no matter what device you are viewing from, the website automatically adjusts according to the screen size and format you are in. Websites that are non-responsive are automatically punished in the world of Google searches, which can harm your visibility in a search. Responsive design helps keep text and images legible without the need to zoom all over the place.
Site Speed
There is nothing more frustrating than the “loading” screen of a slow website. Fast matters, especially when it comes to customer service. If you have a slow site, your potential customer has already moved on to something else. The recommended page load time is under two seconds.
To quote Ricky Bobby, “If you’re not first, you’re last.”
The Death of Cookies
Previously used to help companies better understand where a user had been and what a user had done while on the internet, cookies are now being phased out. Internet users have become increasingly worried about what companies do with their personal data, and tech companies are responding. While internet tracking isn’t going away, the methods are going to change.
Search Engine Optimization (SEO)
The harsh reality: 75 percent of searchers never go past the first page of search results. By following the best SEO practices, you are laying the groundwork for your site to increase its visibility in a search. The days of paying to rank are over, and companies need to craft more compelling and meaningful content and descriptions in order to stay visible.
Wondering if your website is up-to-date on the newest trends and technologies? We can help! FullTilt Marketing offers a variety of platform audits in order to recommend potential improvements for the best possible experience.
Contact Melinda Goodman at 414-469-5524 or [email protected] to learn more!
