Tops Markets Offers Incentives through Fresh Produce Promotion with Fresh Express on Twitter by Jordan Okumura


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Tue. August 20th, 2013 - by Jordan Okumura-Wright

<p>Tops Supermarkets is tapping into the popularity of fresh produce and the growing trends for a healthier lifestyle. The supermarket chain has begun utilizing fresh produce to reward its customers through Twitter. This promotion gives new twitter followers in-store coupons when they follow the @topsproduce twitter page. New followers will get a direct message from Tops with a link to their two-dollar coupon for Fresh Express Salad.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Tops also recently partnered with Foxy Produce for their Foxy Dishes up Something Fresh contest. This photo competition had consumers send in photos of dishes using at least one Foxy Produce product and submit it on the company’s Facebook page. The winners of the contest will receive Tops gift cards to use in store.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>The Fresh Express coupon and Foxy Produce contest are just some in a line of social media inspired customer engagement ideas that Tops is cooking up.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>With these contests Tops’ Twitter and Facebook pages have become a one stop shop for its consumers to get updates, coupons, engage with the company and know what promotions the retail is touting. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=”https://twitter.com/TopsPRODUCE target="_new"> Tops Markets </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">