Trucco Welcomes First Import of Red Kiwifruit from Italy

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Mon. December 2nd, 2019 - by Kayla Webb

VINELAND, NJ - While the ANUK team was ringing the December bell—which carries the tune of Justin Bieber’s Fa La La—Trucco was ringing a different celebratory bell. After launching its new Trucco distribution facility early October, the importer cried land ho! this week as its first container of red kiwifruit arrived at its new facility.

According to a press release, this is a first for the company that has spent the last 20 years becoming one of the largest distributors of kiwifruit in the United States with its green, gold, and organic varieties. Following the arrival of its first container at its new facility, Trucco is further solidifying its efforts to provide consumers with a more diverse selection of kiwifruit.

Over the years, demand for kiwifruit has grown, with gold varieties the latest to capture consumers’ hearts and wallets in the U.S. and around the world. This has led produce purveyors to find unique ways to fulfill the growing demand and keep up with ever-changing consumer trends. One way Trucco is accomplishing both tasks is through the red kiwifruit, which was developed by growers in Italy. The importer is now betting on the success of the unusual colored fruit thanks to kiwifruits’ current place in the produce mainstream.

Growers in Italy have been working for years to develop the new red variety as they seek unique ways to fulfill the growing demand within the kiwifruit category

While the skin of a red kiwifruit resembles that of a gold kiwifruit, the similarities end there. Once sliced open, its vibrant red core gleams and its robust berry splash transforms the usual sweet kiwifruit taste into a tropical sensation. These distinct and delightful differences are also what sets Trucco apart as one of our industry’s innovation leaders as it continues to cultivate unique varieties across its categories.

And, given Trucco’s dedication to the kiwifruit category, which has included its latest modern distribution addition, Trucco is just the company to position this tropical treat as the next produce aisle star. Currently available in limited qualities, the red kiwifruit is one trend retailers and consumers won’t want to miss.

As Trucco gauges consumers' reaction of the initial red kiwifruit launch, AndNowUKnow will continue to report on the freshest industry news.