BOSTON, MA - It appears that United Natural Foods, Inc. (UNFI) is in a period of calculated development as the distributor has made some big moves in the past few weeks. After recently appointing a new Chief Supply Chain Officer, the company has now named 360PR+ as its public relations agency of record, setting itself up for even more potential growth across its operations.
“360PR+’s strategic thinking and deep category experience is exactly the blend of expertise we were looking for in our PR partner,” said Amanda Helming, Chief Marketing Officer, UNFI. “They came to the table already steeped in our industry and invested in the business and were clearly ready to hit the ground running. In fact, they’ve already demonstrated that their strong relationships with media can drive impactful results for us.”
The agency will leverage its marketing experience, including deep sector expertise in food and beverage as well as retail and grocery, to support a variety of the distributor’s initiatives, according to a press release.
These strategic initiatives include elevating UNFI’s role as an employer of choice and highlighting UNFI’s Brands+ product portfolio, which includes over 15 different brands and more than 5,000 products spanning 250 grocery and household categories.
“It’s certainly an exciting time to be working with UNFI, and we couldn’t be more thrilled to partner with their innovative, industry-leading team to help support brand and recruitment efforts,” said Victoria Renwick, Executive Vice President and Partner at 360PR+.
Backed by this influential new alliance, what will be the distributor’s next play in its bid for expansion? Stick with AndNowUKnow to find out.
