BAKERSFIELD, CA - From a fresh line of delicious grapes to enticing new seasonal packaging, Vista Vineyards is bringing a boost of excitement to Orlando, Florida, this year for the Global Produce & Floral Show.
“We will be looking to highlight our 2027 Peru operation, as well as our new line of Candy Grapes, Neon Harvest,” Jeff Cowan, Sales, tells me ahead of the event. “We will also be showcasing our new Halloween packaging, The Grapeyard Bunch, which we began offering this season starting in mid-September.”
Alongside these standout offerings, Vista Vineyards will also be highlighting its strengths as a controlled platform, designed to deliver consistency at scale and surety of supply.
“Vista was built to replace a fragmented platform with a coordinated platform,” Jeff says. “Vista Vineyards owns the ground and vineyards in California and Peru, giving us 100 percent control over that crop. In addition, Vista Vineyards has sponsored five growers in Mexico with our Sun World marketing license, giving us first access to premium grapes out of Mexico.”
This strategic approach gives the grower’s partners an advantage in offering the highest quality grapes year-round.
“Our model aligns three regions into a single, continuous supply. As a vertically integrated grower, packer, and shipper, we manage how grapes are produced, handled, and delivered. We deliver under one relationship, backed by a management team that also has ownership; Vista puts its name behind every commitment,” Jeff explains. “Most programs run across multiple vendors. Every handoff introduces variability in timing, quality, and execution. When supply is split across vendors, so is accountability. Problems surface without a clear owner to resolve them.”
Attendees can learn more about the company’s advantageous model at IFPA booth #4043, where Jeff will be joined by Vista Vineyards’ Kevin Andrew (CEO), Oliver Sill (VP of Sales), Dave Clyde (Director of Export), Shawn Cladwell (Director of Domestic Sales), and Shelby Herron (Sales Support).
For more exclusive previews as we approach the 2026 Global Produce & Floral Show, keep reading AndNowUKnow.
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Vista Vineyards
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