KEASBEY, NJ - One thing I always hear asked when a company expands is if the growth is scalable. Wakefern is responding to that inquiry with a resounding yes. Retail giant Wakefern Food Corp has revealed that it is expanding its use of Inmar’s Retail Cloud to offer targetable and attributable off-site media at scale for its brands. Inmar Intelligence is a data-driven, technology-enabled services company that takes the game of its partners and kicks it up a notch—a big notch.
“This marks Wakefern’s entry into programmatic retail media amplification to extend our reach to new consumers and drive engagement with our loyal customers,” said Steve Henig, Chief Customer Officer for Wakefern. “Expanding into Inmar Intelligence’s turnkey retail media solutions enables us to build a network for the future that will deliver an enhanced shopper experience that connects our brands to consumers in new and personalized ways."
The plan looks like this: By working with the Retail Cloud to grow its Retail Media Network, Wakefern will expand into off-site programmatic advertising, according to a press release.
Wakefern’s brands will launch targeted campaigns with these new resources via managed services or through an easy-to-use self-service UI, while being able to measure the impact on sales.
“We are delighted that Wakefern has chosen to expand its relationship with Inmar Intelligence as it expands its Retail Media Network to help scale the business for the future,” said David Mounts, Chairman and CEO of Inmar Intelligence. “At Inmar, we are constantly focused on enabling retailers to provide a better shopping experience for consumers, while providing transparent, manageable monetization opportunities as well. This brings us one step closer in our initiative of creating Retail Media Networks for grocers across America with our expansive suite of offerings.”
The purpose of leveraging a Retail Media Network is that it allows retailers the opportunity for a secondary revenue stream with incremental growth and enables retailers to provide a more unified solution across media and promotions. The Retail Cloud is powered by ShopperSync, a data intelligence platform that enables retailers to leverage their first-party, anonymized transactional data across all media and promotions channels in their network while managing permissions and governance rights.
The sky is the limit for Wakefern...Or is it?
