Walmart Partners With BuzzFeed For Shoppable Recipes
- by Anne Allen
BENTONVILLE, AR - How many times have I lost myself on Buzzfeed’s Tasty Facebook page? Too many times to count. While I used to lament the fact that those recipes would go in one ear and out the other—I have the attention span of a goldfish—I no longer have to worry about that particular problem. Walmart teamed up with Tasty to launch a first-of-its-kind feature—shoppable recipes. Now, customers can add the entire ingredient list from a menu of 4,000 of those insanely mesmerizing Tasty videos right to their Walmart Online Grocery carts.
“Finding that perfect recipe, creating a grocery list, and finally getting to the store can keep any chef out of the kitchen,” said Janey Whiteside, Chief Customer Officer. “We’re excited to create a fun solution that feeds customers appetites to put time back in their busy schedules all while saving money with Walmart’s everyday low prices.”
According to a press release, the new Shoppable Recipes feature provides a seamless grocery experience for Tasty iOS app users, giving them quick access to ingredients. From the Tasty app, users are directed to the Walmart Grocery app or www.Walmart.com/Grocery, where they can view what’s in their cart, purchase the ingredients, and then schedule their groceries for either curbside pickup at a local Walmart or at-home delivery. With geo-specific capabilities to map a recipe’s ingredients to the products available at the closest Walmart location, the feature ensures that customers can access the exact items they need to whip together that tasty Tasty recipe. Picky eaters are also accommodated—customers can swap items within the Tasty app based on their preferences, be it price, brand, quantity, organic, or other dietary preferences.
“From watching a mesmerizing Tasty video to cooking it in your own kitchen, the missing link is buying the ingredients. More than two-thirds of our audience have made a Tasty recipe and 90 percent of Americans live within ten miles of a Walmart store, so we’re excited to build upon our partnership with Walmart and provide a new feature that will solve the pain point of grocery shopping and make it even easier for our audience to cook their favorite Tasty recipes,” said Ben Kaufman, BuzzFeed’s Chief Marketing Officer.
Will other retailers team up with influencer-esque companies? Keep reading AndNowUKnow to find out.