Walmart Tests New Store Format
- by Jenna Plasterer
BENTONVILLE, AR - As big-box stores continue to square off in this competitive market, Walmart is once again introducing new tactics to run ahead of the pack. This time, the retailer has announced plans that it will be turning four of its stores near its Bentonville, Arkansas, headquarters into laboratories to test the ways in which it can better streamline the relationships between brick-and-mortar stores and its online business to give it a competitive edge.
"We have an amazing set of assets that have us well prepared for this next era, but we can’t stop there," said John Crecelius, Senior Vice President of Associate Product and Next Generation Stores in the U.S., in a statement. "We’re moving quickly to use our physical retail stores to not only serve in-store shoppers, but to flex to meet the needs of online shoppers, too, in ways that only Walmart can."
Walmart has already seen results based on its new implementations. According to a press release, employees putting together online orders are picking up items 20 percent faster based on new in-store signage and devices installed earlier this year.
In this new project, Walmart employees will implement a series of digital tools, store design features, and a host of other strategies in an effort to get shelves restocked faster and fulfilling customers’ online orders.
According to an article from CNBC, the retailer will test an app that uses artificial intelligence to scan multiple boxes at once when stocking as well as continuing to roll out new store signage and handheld devices to minimize the time it takes to pick up digital orders. Throughout the process, product and technology teams will be placed in store to monitor the progress of the new implementations.
In addition to the new restocking and online order procedures, Walmart will be testing ways to better link its select departments as well as its checkout areas to make the shopping experience more seamless for consumers.
With over 4,700 stores with the majority of customers living within 10 miles of their nearest shopping center, implementing better online ordering and curb-side pickup could be a game changer for the retailer.
As Walmart continues to develop its new program, continue reading ANUK for all of the latest updates and outcomes.