BEIJING, CHINA - With China’s booming economy, it’s only natural that demand for fresh produce and convenience follows suit. And with Walmart as a business partner, JD.com firmly paves the way with a new concept, even a first for China. JD.com recently launched its grocery lifestyle space concept SEVEN FUN, a unique combination of dining, drinking, and social living all in one space right in the burgeoning metropolis that is Beijing.
SEVEN FUN, operating under 7FRESH, caters to the busy professionals of the city. With offerings like breakfast, late night drinks, afternoon teas, snacks, and daily groceries, JD.com is hoping to carve out a special part of the day between home and the office.
“As a lifestyle retailer, SEVEN FUN is innovating the retail landscape in China,” said Jonathan Wang, Head of 7FRESH, JD.com. “Through this concept, JD.com provides an unprecedented ‘SOLOMOME’ (social, local, mobile, and personalized) offline experience that serves as a pioneering model for future brick-and-mortar stores.”
According to its statement, SEVEN FUN offers more than 3,500 different products such as fresh food, baked goods, fresh flowers, and groceries in its 1,000-square-meter locations (around 10,000 square feet). It’s like a fun grocery store that includes 12 eateries and three bars. The company has also enabled consumers to order anything from the stores through the 7FRESH app to be delivered to their doorsteps.
Located in Galaxy SOHO on the second ring road of Beijing, SEVEN FUN is designed specifically to cater to working professionals in first tier cities. Future expansion of SEVEN FUN is expected to focus on tier-one cities, with working professionals as the target demographic.
Will Walmart follow suit for other countries, specifically in the U.S.? Keep reading AndNowUKnow as we keep our hand in retail waters.
