Wendy's Partners with Fashion Site Polyvore to Promote New Salad Campaign


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Wed. March 19th, 2014 - by Jonathan Nivens

<p> Wendy’s has kicked off its latest campaign to celebrate the launch of its newest salad offerings with actress, model, and style icon Molly Sims and fashion site Polyvore. The new chef-inspired salads, Asian Cashew Chicken Salad and BBQ Ranch Chicken Salad, are part of the company’s continuing brand transformation to provide consumers with additional healthier options and on-the-go meals.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Polyvore’s “The New Salad Collection from Wendy’s” campaign allows consumers to create online style boards inspired by the bold flavors and vibrant colors of Wendy’s new salads for a chance to win their fashion finds, according to a press release. Sims will choose her favorite style expressions that embody the colors and personalities of Wendy’s new salads.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> “Fashion inspiration can come from anywhere – even your Wendy’s salad,” said Sims, who unveiled her own Polyvore style boards during an exclusive fashion event at a Wendy’s restaurant on 714 Third Avenue in New York City. “I love how Wendy’s is rolling out their new salads like a fashion line and can’t wait to see how fashion lovers like me are inspired by them.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"> Consumers can visit the Polyvore link below to check out Sims’ collections and create their own style boards using Wendy’s salad images and fashions inspired by them. You can tag your board with #NewSaladCollection for a chance to win $1,000. Contest open and close dates are as follows:<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• Now – March 24<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• April 14 – April 20<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• June 16 – June 22<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">• Early July<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Good luck!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://polyvore.com/Wendys" target="_new"> Polyvore </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.aboutwendys.com/Investors" target="_new"> Wendy’s </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">