DUBLIN, OH – Wendy’s is heating up its menu options with a new product, starring recent retail trendsetter, the ghost pepper. Utilizing the spicy kick of a ghost pepper, the flavor is now featured in both Wendy’s Jalapeño Fresco Spicy Chicken Sandwich and Ghost Pepper Fries.
“Both are great examples of what makes Wendy’s so Deliciously Different,” said Kurt Kane, Wendy's Chief Concept & Marketing Officer, in a press release. “Both of these products are game changers because the heat and spice are intense, while the flavor combination is truly craveable. It’s products like these that you can only get (and will keep getting) at Wendy’s.”
While the Jalapeño Fresco Spicy Chicken Sandwich boasts at least 10 different heated contributors, the ghost pepper, reputably known as one of the world’s hottest peppers, is the star flavor which gives this item its kick. The sandwich’s taste is also complimented by jalapeños, paprika, black pepper, and cayenne to name a few choice seasonings.
Wendy’s Ghost Pepper Fries are topped with a layer of cheese sauce, jalapeños, and a special ghost pepper sauce. The company said that consumers can now take on each item in tandem if they feel brave enough to take on the chili pepper combination.
The release of Wendy’s ghost pepper invasion is accompanied by the following marketing campaigns:
- Digital campaign spotlighting humerous reactions to spicy taste reactions
- TV advertising
- Focus on the “yaysayer” consumer, or rather, those who can handle the spice
Wendy’s said that the Jalapeño Fresco Spicy Chicken Sandwich and Ghost Pepper Fries will be available for a limited time only.
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