Whole Foods Knows How to Market a Mango


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Wed. May 22nd, 2013 - by Jordan Okumura-Wright

<p>When talking about mangos, it might be a great idea to take a tip from Whole Foods. The retailer is making the most of the mango and all that the King of Fruit has to offer by presenting consumers with larger than life displays that are characterized by vibrant color, catchy verbage and of course...the consumer favorite: promotions. The upcoming months are providing a great time for retailers to promote mangos. Large displays will boost sales and drive other produce purchases. There is an overwhelming sense that exudes from large displays and taps into the psychology of driving sales. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><img src="https://cdn.andnowuknow.com/legacyWriterImages/wholdefoods-display.jpg" alt="Cropped Images May 22nd 2013" /></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>Mangos are the most popular fruit in the world. Its versatility of flavor and texture allows in to be a key ingredient in almost any dish. As the Asian and Mexican demographic continues to grow in both the U.S. and Canada, mangos are becoming a great gateway into the ethnic market. As a universally loved fruit, it just makes sense to have the ambassador or centerpiece for your retail produce department be the mango.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><img src="https://cdn.andnowuknow.com/legacyWriterImages/freska_mango052213v2.jpg" alt="Cropped Images May 22nd 2013" /><hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">Muchos mangos, please.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.wholefoodsmarket.com/whole-foods-market?utm_referrer=https%3A%2F%2Fwww.google.com%2F" target="_new"> Whole Foods</a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">