Whole Foods Market Teams up with Whole30 and Nom Nom Paleo for New Year's Resolutions

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Wed. January 3rd, 2018
- by Lillie Apostolos     

AUSTIN, TX – Whole Foods is starting 2018 on a high note, as it jumps into action to support every health-focused resolution. It has partnered with Whole30’s Melissa Hartwig and Nom Nom Paleo’s Michelle Tam; in addition, it will be offering health-focused in-store promotions throughout the store. This is an effort from the retailer to maintain customers' New Year resolutions focused on healthier living. Feed Your Resolution, as the campaign is being called, will offer options and programs supporting plant-based, Whole30, paleo, and gluten-free special diets.

Karen Christensen, Global VP of Merchandising for Perishables, Whole Foods Market"We are excited to provide support to those shoppers interested in focusing on a healthier lifestyle, be it our flexitarian fanbase trying out a new diet, to those with special dietary needs," said Karen Christensen, Global Vice President of Merchandising for Perishables at Whole Foods Market, in a recent press release. "The meal solutions and products our partners have selected offer convenient and delicious ways to eat healthier in the New Year, and our knowledgeable team members are always here to provide support along the way."

Engine 2 Cereal

Wondering what Whole Foods has in store for customers looking to start 2018 on the right foot? Well, the retailer is tapping into consumers’ plant-based wants and needs by featuring its projected top trends for 2018 in exciting ways! This includes advertising vegan-friendly products like the Engine 2 brand. It is also helping to use this “New Year, New You” season to promote educational resources like The Whole Foods Diet: The Lifesaving Plan for Health and Longevity, co-written by Whole Foods Market Co-Founder and CEO John Mackey, which shows consumers how to make the best food choices that will support their health goals.

The retailer is implementing a full-on approach to engage customers by featuring top product picks from Whole 30’s Hartwig that work alongside her 30-day program that supports stress-free navigation in the store. Hartwig’s picks are not the only headliners Whole Foods is celebrating; Nom Nom Paleo’s Tam will also highlight her top choices and will feature her Magic Mushroom Power. Several of Tam’s recipes from her Ready or Not cookbook will be showcased at the retailer’s hot bars throughout the U.S. in January.

Michelle Tam's "Ready or Not" cookbook

The company seemingly has something for everyone, with various gluten-free products for those with Celiac disease or gluten intolerances. These come in the form of pre-packaged snacks for on-the-go needs, baking staples, cooking marinades, and more.

How will the promotion of the Feed Your Resolution campaign assist in the retailer’s sales and customer engagement? AndNowUKnow will continue to keep you up-to-date with the latest!

Whole Foods Market