DELTA, BRITISH COLUMBIA - Chefs represent a critical step for many consumers looking to try new things, and nowhere is this essential partnership more respected than in fresh produce. To further connect new shoppers with healthy items, WINDSET FARMS® proudly announced its partnership with Buy BC Brand Ambassador and acclaimed Canadian Chef, Chef Ned Bell to create an engaging Recipe Series.
The Recipe Series is meant to highlight a shared passion for locally grown, sustainable agriculture. Its first installment was released in early August on Windset Farms' social media platforms, coinciding with the first planting of its new greenhouse expansion in Delta, British Columbia.
According to a press release, this new greenhouse, in conjunction with the addition of lighting in Windset’s existing greenhouse facility totaling 48 out of Windset’s 92 acres in Delta, B.C., is the largest LED lit facility in Western North America. This allows Windset to harness its increased capacity to better serve the local market year-round.
Chef Ned is a Buy BC Brand Ambassador and his videos are meant to spotlight the nutritious value of Windset Farms' products. The grower’s customers can rely on high-quality supply with superior flavor and freshness from three regions across North America: British Columbia, California, and Mexico.
The easy-to-prepare recipes encourage consumers to incorporate more vegetables into their diet and explore new varieties and taste profiles. The first recipe in the series is a summer-inspired Roasted Cherry Tomato and Pepper Pasta Salad featuring YUM YUMS™ Cherry Tomatoes and SWEETIES™ Seedless Mini Peppers.
We’ll keep an eye out for more collaborations within fresh produce, so stay tuned!
