Winn-Dixie: Discontinuing The SaveRite Banner


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Tue. November 22nd, 2011

Winn Dixie has announced its intentions to discontinue the SaveRite banner, converting all six of its SaveRite discount supermarkets to conventional Winn-Dixie stores in the process. The conversion from SaveRite to Winn-Dixie is expected to take four months. The designated stores will remain open, and all current SaveRite employees will be retained. Peter Lynch, Winn-Dixie's chairman, president and chief executive officer, stated "Phasing out the SaveRite banner makes sense and supports Winn-Dixie's neighborhood marketing strategy. By aligning all 484 stores under one Winn-Dixie banner, we will be able to ensure a more consistent shopping experience for all of our guests ­ regardless of the type of neighborhood in which we operate."<hr class="legacyRuler"><hr class="invisible minimal-padding">