<p><strong>WASHINGTON, D.C.</strong> - The Chilean Avocado Importers Association has been making the most of this football season, raking in the points with retailers and consumers alike. The season's campaign has utilized CAIA’s popular “Chilean Avocado Lovers Club” and supporting sponsorship of the Tostitos® Fiesta Bowl, through a Facebook contest, billboards, POS and a sweepstakes producing 10,000 entries to date, according to a press release. The campaign kicked off with the sixteen-week event “Tailgater of the Week” Facebook contest. The online event asked fans to submit their greatest tailgating photos. Weekly prizes of two $50 gift cards were awarded during the contest. “Grab Some For The Game” marketing in Los Angeles, Sacramento, Salt Lake City and Portland featured billboards and advertising to encourage football fans to stock-up on Chilean Hass Avocados.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> By joining the Chilean Avocado Lovers Club on Facebook, fans get the chance to score one of 27 prizes through February 25, 2012. One contest offers the prize of one of twenty-six $500 gift cards. Signage promoting CAIA's retail drawing includes a QR code for smart phone users, enabling them to scan and enter in-store. A past contest presented a trip to the Tostitos Fiesta Bowl held January 2, 2012, where Hass Avocados were the official avocado of the event, bringing in among nearly 70,000 fans who watched as Oklahoma State defeated Stanford 41-38 in overtime. The Grand Prize winners was Salvatore Motisi, a Stop n’ Shop Supermarket customer from New Rochelle, New York, and Julie Cole, a Vons/Safeway customer from San Diego, California. More than 500 pounds of Chilean Hass Avocados were served at the game and tailgate party. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p>www.chileanavocados.org</p><hr class="legacyRuler"><hr class="invisible minimal-padding">
