WENATCHEE, WA - With January now in full swing, you can bet healthy eating is top of mind for many consumers. Organics is one category benefitting from this boom, as CMI Orchards has reported major growth in branded organic apple sales dollars and a surge in demand for high-flavor organics, according to Nielsen scan data (latest 52 weeks through 12/2/23).
“Sweet and juicy organic Evercrisp is a standout performer, with a remarkable +401.8 percent growth over the latest reported 52 weeks," shared Danelle Huber, Senior Marketing Manager. "Organic Cosmic Crisp grew by +344 percent over the same period, carving out a significant chunk of the market as more shoppers enjoy this flavorful red apple. Other strong performers include organic Envy (+21.3 percent), and organic SugarBee (+121.6 percent).”
Despite a marginal overall decline (-1.2 percent) in organic apple category sales dollars, branded organic apples have continued to see success, according to a press release. As Huber noted, many reports also showcase a consistent upward trend in organic purchases in more health-minded demographics willing to spend a little extra for a purchase they can feel good about.
“The younger demographic is a prime and growing target audience, as this subset of the population typically purchases the most organic produce,” Huber explained. “We’re seeing this trend build momentum as these young shoppers are generally more concerned about product sustainability, including understanding the origins and production of their food; they’re often more health-minded, and ultimately will continue to spend on organic produce despite economic pressures.”
CMI Orchards offers a wide variety of organic apple, pear, and cherry offerings. Some of the varieties comprising this impressive portfolio include Ambrosia Gold®, KIKU®, and Kanzi® apples; Fuji, Gala, Granny Smith, Pink Lady, Honeycrisp, Golden Delicious, and Red Delicious apples; Bosc and D’Anjou pears; and Red and Rainier cherries.
“As we welcome the new year, CMI Orchards remains dedicated to providing the best of the best for not only our customers but shoppers too with our delicious, sustainable organic apples,” Huber concluded. “We’re not just fulfilling the needs of health-conscious consumers; we’re establishing the benchmark for a healthier, tastier future with every organic apple we cultivate.”
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