Winter Sweetz

Surprizingly sweet with a hint of zing, and tree-ripened to perfection, Winter Sweetz are sweet, red, Texas grapefruit. The brand is aimed at removing the purchase barrier by erasing consumer confusion. By combining Texas origin and strong taste cues into a memorable winter classification, Winter Sweetz™ makes it easy for the consumer to choose delicious, red, Texas grapefruit. The brand is designed to encourage both first-time and repeat purchases through QR technology, social media, and a smart marketing plan that engages consumers by providing prep tips, recipes and exciting opportunities throughout the season. Packed & Shipped by Lone Star Citrus Growers. Available November - March.