<p><strong>WESTLAKE VILLAGE, CA</strong> - With the New Year comes new challenges and with DOLE's “366 Ways to Go Bananas,” the challenge is proving to be just as tasty as it is worthy. The campaign offers one way for every day of 2012 to "go bananas" as part of a mission to improve Americans’ nutritional health by increasing their fruit and vegetable consumption, according to a press release. This new challenge is building upon the success of DOLE's Go Bananas™ campaigns from 2009 and 2010, and hopes to take America’s "unabashed love for bananas" even further with the current year-long initiative. DOLE will be providing enticing new recipes, promotions and partnerships with 366 ways to enjoy the fruit in 2012's leap year. Banana fanatics can follow DOLE® Bananas on Twitter and Facebook to discover the banana-friendly suggestions.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> DOLE’s campaign will be supported by multimedia marketing that encompasses a campaign-specific microsite, traditional and digital advertising, sticker program, public relations, social media, as well as blogger and other third-party partnerships. DOLE will also work with retailers country-wide to create in-store promotions, point-of-sale materials, events for sampling and additional programs.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding">www.dole.com</p><hr class="legacyRuler"><hr class="invisible minimal-padding">
