Publications Accurately Portray Southern California's Reaction to Rain


Fri. January 8th, 2016 - by Melissa De Leon Chavez

LOS ANGELES, CA - It’s no secret that Californians have been doing rain dances and practicing drastic measures to preserve water for quite some time, like pouring a bunch of plastic balls into a reservoir to outsmart evaporation. If you happened to be in parched Southern California as water falls from the sky, however, you wouldn’t know that it was in answer to an entire community’s prayers.

You’d think natural forces of apocalyptic proportions were occurring.

BuzzFeed, a popular online social news and entertainment output, has put together a two-minute video of what happens to a typical L.A. office when a rain cloud passes over, and it may have looked a little familiar.

Still think this is an exaggeration? Even here at the offices of AndNowUKnow in Northern California, where precipitation isn’t quite as scarce, work has been known to pause as everyone stares in awe at water coming from the heavens. Yet we also understand there will be inevitable traffic and tension in the air at the possibility of lightning strikes or eardrum-shattering thunder.

The L.A. Times, too, saw a need for a public service announcement to help citizens during much-needed winter storms with this constructive video on how we should drive in the rain (Californians tend to forget such practices when the roads get wet.)

But while Californians may lose their heads during such occurrences we are assured are natural, at the end of the day we are grateful for the helping hand Mother Nature is lending us during a very serious drought.

This week has seen a series of storms throughout the state, with Fox News reporting stalls on the road, schools closed, and toppled trees. But more inches of water are needed before the West Coast is in the clear.

With more storms anticipated as the El Niño pattern continues to push towards its peak, check in with AndNowUKnow as we continue to practice how to function in the rain, because we could certainly use it.