Harold Paivarinta of Red Sun Farms™ Discusses Key New Year Focuses


Wed. January 3rd, 2024 - by Melissa De Leon Chavez

KINGSVILLE, ONTARIO, CANADA - Technology and innovation are changing the produce calendar, as Red Sun Farms recently took up its pen to remind us. With a heartfelt, “Welcome to January at Red Sun Farms,” the company painted a picture that defies the rainy skies I’m currently seeing with my fellow Californians.

Harold Paivarinta, Senior Director of Sales and Business Development, Red Sun Farms™“Our farms are abuzz with anticipation as we nurture a diverse array of crops in January. Bright, crisp bell peppers, juicy tomatoes bursting with flavor, and crisp cucumbers are just a few examples of the bounty that thrives even in the heart of winter. This is made possible by our advanced greenhouse technologies, which defy the limitations of traditional seasons,” Senior Director of Sales and Business Development Harold Paivarinta recently pointed out in a blog post. “Within our state-of-the-art facilities, we create microclimates that mimic the ideal growing conditions for various crops. Regardless of the external weather, our produce continues to thrive year-round, ensuring a consistent supply of freshness.”

Highlighting the beauty of growing produce 365 days a year, Harold and Red Sun’s team carefully monitor every stage of growth from seed germination to harvest. With all this in store, what could the grower be looking forward to for 2024?

“Our excitement for the new year stems from our commitment to seeding the season with innovation and sustainability at our core. Vertical integration lies at the heart of our mission, enabling us to oversee every step of the journey from seed to plate,” Harold listed in the post, continuing further, “By minimizing transportation and maximizing efficiency, we reduce our carbon footprint, bringing produce from our farms to your plate with minimal delay.”

The start of the year, he concluded, is an opportunity to reaffirm such commitments. To hear more directly from the man himself, you can read the full post here

And for more on what this new year holds for our industry, continue to eye AndNowUKnow.

Red Sun Farms™