<p>Tapping into the food blogging community can prove to be an integral part of a business’ content marketing strategy and brand development. Finding the right food blogging fit for you and your business in the vortex of social media and online resources has its challenges. But we have a few tips, courtesy of Carolyn Scott-Hamilton, Founder of the popular food blog, The Healthy Voyager.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><b>1) Finding the right blogger for you, starts with you.</b> It makes the process a whole lot easier if you know exactly what your campaign and product is and what you want to communicate about that content. If you are promoting blueberries, look for a blogger whose content aligns with your product and whose audience will be interested. Food bloggers in general, may be able to speak to fresh produce, but maybe not with the knowledge and resources you may find in a more focused approach.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><B>2) Same goes for the portfolio.</b> Whether you tap into the resources of a freelance, part-time or full time blogger, the right tools will only help the effort. The great thing about bloggers is that their portfolios are available for all to see. Consider how you want your content presented. Bloggers have tools of the trade that can enhance your product presentation. Do you want to communicate your brand through video? Image? Recipes? Contests? Twitter parties?</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><b>3) The cream rises to the top.</b> Initially looking for a blogger can be as simple as typing a few key words into Google and hitting search. Those with the most traction and largest audience are the most likely to come up in the top 10 or twenty. Try searching on Twitter and Facebook. Check out Pinterest. The nice thing about well run and read blogs are that they also contain links to fellow bloggers that align or enhance their views or genres. </p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><B>4) Considering how much of your budget to extend to a food blogger</b> will help you determine the resource but also understand how much time and energy a great blogger will invest in you. Bloggers realize that working with a company is a collaboration and also… a business transaction. In some cases, bloggers like The Healthy Voyager, have media kits on hand to help guide you through the possibilities of your campaign or one time post. Bloggers know that while their site and resources can speak for themselves, it is also great to have analytics on hand, a press page or press hits if you have them and rates for different projects. So ask….</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><B>5) The possibilities are endless.</b> This may be daunting in terms of finding your ultimate food blogger, but it is good to know that blogging covers a spectrum of projects. A great blogger will bring creativity and ideas to the table, whether it is a full fledged campaign with weekly postings, a blast a month or a single post into the internet universe that will allow that content to live forever.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p>A lot of this process is realizing what you get for your dollar. More bang for your buck. The right blogger will open up a dialogue around your product, fresh new ideas with a fresh perspective and a value that is beneficial to both you and them.</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://healthyvoyager.com" target="_new"> Healthy Voyager </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
