5 Reasons Why New and Young Produce Marketers Should Attend United Fresh BrandStorm
- by Christofer Oberst
WASHINGTON, D.C. - BrandStorm™, a new event developed by United Fresh, is seeking to empower the next generation of produce marketers by providing them with the skills and tools to succeed.
Next week, on November 1-2, 2015, new and young marketers across the produce industry will band together to learn about the latest trends, strengthen their network, and discover insights that can help bolster their organizations.
And that’s just the beginning. Here are FIVE reasons your marketers should attend this event.
Gain insight into consumer trends and generational behaviors
On Monday morning, attendees will have an opportunity to attend several workshops, such as “Building a Brand Narrative,” “Marketing by Design: Managing the Creative Process,” “Rules for a Winning Brand Launch,” and “Battling Marketing Channels: Maximizing Your Opportunities.”
These workshops are designed to inspire young produce marketers to think outside the box in addition to thought-provoking presentations from Phil Gwoke, BridgeWorks Gen Xer; Robert Rose, best-selling author and Chief Strategy Officer for the Content Marketing Institute and Senior Contributing Consultant for Digital Clarity Group; and Leslie Stein, Chief Inspiration Officer for Full Circle Inspiration. This is a one-of-a-kind opportunity to equip your marketers for the challenges to come.
Learn the latest tools and trends in produce marketing
BrandStorm will kick off on Sunday afternoon with a brief one-hour content marketing session with Robert Rose. He is well-known for his ability to develop content marketing and customer experience strategies for large companies such as The Bill and Melinda Gates Foundation, AT&T, UPS, Packard, and more.
Attendees will be challenged to think on their feet and learn about new approaches to common marketing channels.
Network and engage with industry peers of produce marketers
Guests will have a chance to mingle with fellow produce marketers and collaborate on new and unique marketing methods during Sunday evening’s Opening Reception.
BrandStorm provides a comfortable, social atmosphere at the Hyatt Regency hotel in San Francisco so attendees can be encouraged to meet and greet colleagues from across the entire produce industry.
Dive into real-world case studies
Working in small groups, produce marketers will work together on solving common industry challenges on Monday afternoon with real-world case studies. After leaving this event, you can be confident you or a produce marketer from your team will be armed with tangible solutions to these common brand hurdles.
Brand-storm innovative ideas that you can take back and implement into your brand practices
This day and a half event is designed to equip young produce marketers with the tools they need to feel confident in the face of the oncoming, everyday marketing challenges. They’ll feel inspired, motivated, and above all, ready to provide value to the company they represent.
Registration to attend is still available. Click here to register today.