AgroFresh Unveils SmartFresh™ InBox in U.S. Market
- by Kayla Webb
PHILADELPHIA, PA - AgroFresh Solutions is bringing its award-winning, time-tested SmartFresh™ technology to its U.S. customers after announcing the launch of SmartFresh™ InBox earlier this month.
“Our aim is to support our customers in providing high-quality fresh produce to more consumers around the world and to help them decrease food waste,” said CEO Jordi Ferre. “SmartFresh InBox is our latest innovation to help growers overcome challenges and supply fresh, healthy produce to their customers.”
SmartFresh technology has provided benefits for growers, packers, and retailers for almost two decades, and the latest installment, InBox—grounded in the most advanced plant physiology science that works with fruit and veg’s natural ripening process—continues that legacy, while also expanding the availability of SmartFresh technology by offering growers a smaller, more accessible option via convenient, easily applied sachets. The sachets, once applied, then offer effective protection from internal and external threats, and in the long run, extend freshness, increase shelf-life, reduce shrinkage, and improve profits for growers.
“At AgroFresh, we are committed to growers’ success and work closely with them to develop and provide tailored solutions to fit their specific needs,” said Global Core Portfolio Project Lead Veronika Mangin. “SmartFresh InBox is the latest example of our long-term collaboration with growers. It’s a small, easy to administer yet powerful treatment that prolongs freshness.”
According to a press release, SmartFresh InBox is registered in all U.S. states except California for apple, pear, plum, kiwifruit, persimmon, broccoli, and tomato crops, while in California, SmartFresh InBox is just registered for kiwifruit.
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