Ahold Delhaize Says Good-Bye to its Chief E-Commerce Officer as It Looks to Fill the Role Moving Forward
- by Jordan Okumura
ZAANDAM, NETHERLANDS - One door closes and another one opens at Ahold Delhaize. The company just announced that at the end of December, its Chief e-commerce and Innovation Officer, Hanneke Faber, will be leaving the company. While the company continues to look for her replacement, Faber’s path is heading towards new career opportunities.
"I want to thank Hanneke for her valuable contribution to Ahold Delhaize and her energy and inspiration in defining and executing our digital and omni-channel growth strategy since 2013. She leaves us well on track to deliver close to €3 billion of online consumer sales in 2017, and nearly €5 billion by 2020. While I am sorry to see her leave, I wish her all the best in her future career as well as her personal life,” said Dick Boer, CEO of Ahold Delhaize, in a recent press release. "In the past years we have made good progress in making the local customer experience seamless anywhere, anytime across our brands by combining thriving networks of brick-and-mortar stores and strong online businesses."
As the company bids farewell to Faber, it placed emphasis on the use of e-commerce operations in the Netherlands, Belgium, and the U.S. in the press release. In light of this new shift in industry focus, starting in February of 2017, Peapod’s Brand President reports to Ahold USA Chief Operating Officer Kevin Holt. Further, the Brand President of bol.com will soon be reporting to Wouter Kolk, Chief Operating Officer Netherlands and Belgium, starting January 1st of 2018. The company says that the structure will give further leverage for successes and better best practices by Ahold Delhaize.
The successor for Faber’s role will not have to step into the exact shoes she left behind, as the company has created a new title: Chief Digital Officer. Responsibilities will include driving digital transformation and innovation, such as data analytics and personalization for loyalty, and key elements for the company’s Better Together strategy. The company looks forward to continuing to coordinate best practice sharing across brands in e-commerce in order to benefit the global scale.
Looking forward to seeing how this restructure of the company affects its marketing and business moving forward? AndNowUKnow will continue to report on all things produce industry to keep you updated!