Allen Lund Company Welcomes Another Year of Giving with Navidad en el Barrio
- by Jessica Donnel
LA CAÑADA FLINTRIDGE, CA - Since 2004, the Allen Lund Company (ALC) has participated in Navidad en el Barrio, a charity through which over 75,000 people are served annually.
"It is overwhelming to watch and read about the increasing homelessness in Southern California. The efforts of Navidad en el Barrio makes a small dent in the assistance to the most underserved families," said Nora Trueblood, Director of Marketing in a company press release.
Navidad accepts and utilizes donations to assemble food baskets containing chicken, cheese, canned goods, and various produce items for a hearty and healthy family holiday meal. According to its press release, the Allen Lund Company provides logistical support as well as produce donated by customers. ALC has already reached out to shippers in the western United States for items that could be used to complete a meal for these families, with meals expected to be delivered on Saturday, December 15. Donations are delivered via ALC to a warehouse location in Los Angeles and then delivered to agencies throughout Southern California for distribution to families. All donations must be usable beyond the date of distribution.
"My mom and dad instilled in us the value and importance of giving back, and we as a company completely embrace that concept,” said Kenny Lund, Vice President. “Navidad en el Barrio is such an important effort and one that we are able to actually see the impact, by participating in the distribution of the dinners and meeting the grateful families. We plan to continue our commitment to Navidad en el Barrio for years to come."
For more on how those in our industry give back, keep reading AndNowUKnow.