HENDERSONVILLE, TN - Alliance Retail Group (ARG) and A2 Advertising are jointly praising several leaders on their teams as new hire and promotions make it across our newswire. The Alliance Marketing Board of Directors welcomes Barry Maddox, Heidi Huff, and Megan Cappel into their new roles.
Maddox will be taking on the role of Chief Merchandising Officer for Alliance Retail Group. Maddox brings 40 years of experience with independent grocery including merchandising responsibilities at wholesale and retail. His most recent experience includes 19 years with Alliance Retail Group as Senior Vice President.
In his new role, Maddox will be supporting the ARG negotiating team and leveraging its best-in-class data analytics tool I-Pro Edge. He looks forward to his expanded role helping vendor partners further strengthen their understanding of how to go to market to successfully grow their business with independent retail.
Next on the list is Huff, taking on the role of Senior Vice President, Consumer Engagement for A2 Advertising. Huff joins A2 Advertising from a 15-year career at IGA. She joined IGA in 2008 as Marketing Manager and has since served as Director of Marketing, Senior Director of Red Oval Partnerships, and lastly, Vice President of Business Partnerships. Huff is an eight-year member of the Western Growers Executive Board of Directors, currently serving as Vice President and treasurer, and a member of the NGA Foundation Board of Regents.
According to the release, Huff has served in several marketing, sales, and brand management positions throughout her career with Corner Bakery Cafe and Building Leaders.
Cappel will be taking on Vice President, Data and Analytics for iPro Systems, an A2 technology solution. She carries 16 years of experience in the independent grocery industry, serving in both CPG and retailer roles that have cultivated her passion for the independent community and her drive to develop unified technology that benefits and levels the playing field for all stakeholders.
In her most recent role as Director of Data and Analytics, she steered the development of and launched an independent friendly reporting and analytics platform, iPro Edge. In her new role, she looks forward to continuing to grow the platform and its capabilities as well as expand her influence and management of other information technology services and tools that serve the independent community.
The Board would like to express its confidence in the team it has put in place to lead the company into a future full of growth and service to independent grocers.
With sights set on the retail landscape, keep an eye out for ANUK to report on the latest.
