Amazon Among the Top 10 in Kantar Retail PoweRanking Study


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Wed. November 6th, 2013 - by Jordan Okumura-Wright

<p> In this year’s Kantar Retail PoweRanking® study, leading consumer packaged goods manufacturers ranked Amazon among the Top 10 for the first time, recognizing the company as a future Power Retailer. The survey, now in its 17th year, benchmarks how trading partners view each other in the most important areas of the manufacturer-retailer relationship, according to a press release. Amazon is also the only online presence to be ranked among brick-and-mortar stores on the list.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> One manufacturer participant commented, “As online shopping continues to grow, Amazon is set up perfectly to continue capturing share of the market. They have an incredible equity and trust with shoppers, what appears to be a solid business model, and strong leadership in place.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> The Top 10 Retailers rank as follows: Walmart, Target, Kroger, Costco, Publix, Wegmans, HEB, Amazon, Safeway, Walgreens. The top seven retailers maintained their overall rank in the PoweRanking, with Walmart continuing as #1 for the 17th year. According to the study, Walmart continues to stand out above the rest with its excellence in supply chain management and partnership opportunities.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> The report also shows that manufacturers have ranked Target as #1 in Best to Business With, Innovative Merchandising, and Digital Marketing. In addition, Whole Foods was ranked among the Top 10 in Clear Strategy, Branding, Future Power Retailer, and Innovative Merchandising.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Can Amazon continue pushing its way to the top?<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> Congratulations to Amazon and all of the Top 10 retailers for this great recognition!</p><hr class="legacyRuler"><hr class="invisible minimal-padding"><p><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href=" http://www.kantarretail.com/poweranking2013" target="_new"> Kantar Retail PoweRanking </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding">