<p>AmazonFresh has so far given better deals to customers in its home town of Seattle, by awarding the "Big Radish" status to those who are loyal.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">As previously reported by AndNowUKnow, Seattle-based online mega-retailer Amazon has continued to progress its online grocery delivery service, which is currently only available in three cities.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">The service began in Seattle, and has so far expanded to include San Francisco and Los Angeles, with rumored plans for future expansion into 30-40 major population centers across the US, as we've previous reported.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">However, the "Big Radish" status has only been offered to Seattle customers. The status is awarded to those whose cumulative order volume in a given month exceeds a certain threshold, which varies by delivery zone. The status gives customers a lower minimum order required to receive free deliveries.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">If customers have this option available, it is possible to get free deliveries of all groceries, so long as they buy enough every month. This perk encourages frequent and consistent purchases. Interestingly, the Big Radish status needs to be maintained every month by meeting the purchasing requirements.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">So far, in AmazonFresh's other markets (SF & LA), the company has not offered Big Radish, and instead requires customers to sign up for Amazon Prime Fresh, which is a $299 per year subscription fee.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Given the emergence of evidence that AmazonFresh is constructing its own fleet of trucks which would be used for grocery and non-grocery deliveries, it will be interesting to see whether or not the "Big Radish" status is rolled out nationwide once the expansion occurs. The Prime subscription fee might appear more profitable, but the high cost could also deter potential customers.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="https://fresh.amazon.com/" target="_new"> Amazon Fresh </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
