Associated Wholesale Grocers Executive Vice President and Chief Sales and Support Officer Jeff Pedersen Retires; Emile Breaux to Succeed

Mon. September 13th, 2021
- by Jenna Plasterer     

KANSAS CITY, KS - In an industry like retail where each passing day calls for innovation and adjustment, a career spanning more than 45 years is beyond impressive, and Associated Wholesale Grocers’ (AWG) Jeff Pedersen, Executive Vice President and Chief Sales and Support Officer, can attest to that. After more than four decades in the grocery business, the leader has announced his retirement, effective December 2021. As Pedersen departs from his role, it has been revealed that Emile Breaux will succeed him.

Jeff Pedersen, Executive Vice President and Chief Sales and Support Officer, Associated Wholesale Grocers“Although I am nervous and excited to begin my retirement, I am even more excited to see the great things on the horizon for AWG/VMC and the members,” said Pedersen. “I believe with Emile Breaux stepping into my role, AWG will continue our momentum in helping the members in the areas of Sales and Support for many years to come.”

Pedersen kicked off his grocery career in 1976 at Hinky Dinky, according to a press release. In 1997, he made the decision to join AWG and has since then played a vital role in many of the growth opportunities the company has had over the years.

Associated Wholesale Grocers’ Jeff Pederson, Executive Vice President and Chief Sales and Support Officer, has announced his retirement, effective December 2021

In 2003, Pedersen moved to Kansas City to the Nashville Division as Vice President of Merchandising before transferring to Oklahoma City as AWG built a new replacement division, of which he became Senior Vice President, Division Manager. In 2013, he moved back to Kansas City where he became Senior Vice President of Member Services, then in 2015 was promoted to Executive Vice President of Division Operations before being asked to lead as Executive Vice President, Chief Sales and Support Officer in 2018.

As Pedersen retires, Emile Breaux will succeed him in the role of Senior Vice President of Sales and Member Support, effective September 20, 2021. In his new position, he will have the same responsibilities as Pedersen, leading Sales and Services, which includes marketing, advertising, retail business solutions, store engineering, Design Source Group (DSG), Value Merchandisers (VMC), and Media Solutions Corporation (MSC). Breaux will also continue to oversee real estate as he did in his previous role.

Emile Breaux, Senior Vice President of Regional Supply Chain Operations, Associated Wholesale Grocers“Jeff Pedersen has built his career on creating and maintaining excellent relationships with teammates, members, and vendors alike,” said Breaux. “While we will miss him at AWG, the foundation of meaningful relationships he has created in this role will make the transition as smooth as possible for all involved.”

Breaux joined AWG in 2019 as Senior Vice President, Regional Supply Chain Operations, where he provided regional leadership within the Gulf Coast Division and supported and led multiple supply chain strategic projects. He has experience in all areas of the grocery sector, leading wholesale distribution business units and serving independent grocers throughout his career. Previously, he was President and Chief Executive Officer of Associated Grocers in Baton Rouge, Louisiana.

Congratulations to both Jeff Pedersen and Emile Breaux as they both take new steps in their careers!

Associated Wholesale Grocers