<p> Avocados from Mexico will be taking advantage of the upcoming holidays and events for its new 2012 fully-integrated Spring campaign which hopes to drive avocado consumption and increase demand from March Madness through Cinco de Mayo and on into June. It will launch with a extensive broadcast advertising campaign, hitting airwaves for six weeks on March 19th, according to a press release. The campaign will help increase market demand and consumer purchase frequency by tapping into online and mobile marketing, promotions, print ads in popular publications nationwide, PR efforts, social media engagement, and merchandising to name a few resources. Avocados from Mexico is also offering retailers a variety of free POS materials to create displays in high traffic areas, secondary displays and cross-merchandising displays.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> “We’re not only building on our brand’s success, but we’re also fueling future growth for the category with new marketing strategies that expand usage,” says Eduardo Serena, APEAM Marketing Director. “This Spring you can expect to see new strategies that go beyond the traditional approach to inspire consumers to purchase more avocados, more often and enjoy them in new ways.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"> A few specifics of the campaign include, the “Wake Up A Winner” sweepstakes, where prizes are awarded each day and a grand-prize winner will be selected to win a Napa Valley, Bed & Breakfast trip. To address the Hispanic market, Avocados from Mexico and celebrity Chef Pepin are joining to promote the great flavor and nutrition of avocados through a Spanish-language advertorial featuring Chef Pepin in regional newspapers in April, as well as online and mobile advertising.</p><hr class="legacyRuler"><hr class="invisible minimal-padding">
