Avocados From Mexico and Susan G. Komen Team Up for New Shopper Campaign; Stephanie Bazan Comments

DALLAS, TX - Avocados From Mexico is renewing its partnership with Susan G. Komen, the world’s leading non-profit breast cancer organization. To mark their fifth year of working together, the pair is turning produce aisles pink again with special displays and bags meant to drive further awareness during National Breast Cancer Awareness Month in October.

“Our pink bags are meant to bring attention to the cause by standing out in the produce aisle," shared Stephanie Bazan, Senior Vice President of Commercial Strategy and Execution. "Our Don’t Just Check These: Check Yours is all about awareness and encouraging people to take time out of their busy days to learn about such an important issue. We’re incredibly proud to once again be partnering with Susan G. Komen to support the inspirational work they do, as well as help avocado lovers everywhere stay healthy for years to come.”  

According to a press release, the co-branded "Don’t Just Check These: Check Yours” campaign, meant to drive consumer awareness by putting a spotlight on early detection for breast cancer, the most common cancer among women in the U.S., will be available nationwide:

• Throughout National Breast Cancer Awareness Month, the brand is investing in women's health by committing up to $100 per patient in select regions—marking the brand’s first year of funding actionable health and self-care steps. For more information, visit Avocadosfrommexico.com/SusanGKomen
• Avocados From Mexico (AFM) will also be donating $100,000 to Susan G. Komen as part of the partnership

With 86 percent of consumers more likely to purchase from purpose-driven companies supporting a cause, this campaign allows the brand to further align with shoppers’ values and priorities. At the same time, it highlights the importance of positive eating patterns: Avocados are a fruit that contributes 6 grams of unsaturated fats and nearly 20 vitamins and minerals, providing a delicious way to lead a healthy lifestyle.