DALLAS, TX – Through a new partnership with Ro*Tel®, a ConAgra Foods brand, Avocados from Mexico has announced its “Hungry for Football” promotion just in time for the exciting start of the NFL season. Avocados from Mexico (AFM) will be supporting its retail partners with contests, consumer savings initiatives, social media campaigns, and an exciting AFM branded television campaign beginning in October 2014 to run against fall football programming.
“We’re excited about the return of football, and looking forward to providing fans with a delicious, versatile product to enjoy throughout the season,” said Maggie Bezart, Vice President of Trade and Promotions for AFM.
As a football fan myself, avocado themed dishes like guacamole have long been a staple of my fall season. I think that its great that AFM is taking that extra step to connect with the football fans who make its produce part of their weekend festivities.
Consumers can enter AFM's mobile sweepstakes to win gift cards for groceries, and other savings such as a “buy three Avocados from Mexico and get one can of Ro*Tel® diced tomatoes free” deal. There will also be instant-savings tearpads available at select retailers and text-to-save mobile coupons.
According to a press release, AFM will also be supporting retailers with a fun display contest, in which creativity will be rewarded with big prizes. AFM says that every valid entry will at least win a $25 gift card, giving retailers just one more reason to send in their ideas.
Finally, AFM will be providing retailers with unique signage and produce pins to help craft the most creative and eye-catching displays in produce aisles.
With Monday night football to look forward to, the only thing football fans like me need now is a bag of chips for the perfect night.
