DALLAS, TX – Avocados from Mexico (AFM) has announced successful results for its “Hungry for Football” promotion.
According to a press release, the campaign, which was launched on September 8, 2014, brought in over 92,000 consumer sweepstakes entries in its first five weeks. Also, retailers ordered about 9,500 promotional pieces and over 9,000 co-branded bins.
“We are pleased to see the success of the campaign thus far,” said Maggie Bezart, Vice President of Trade and Promotions, AFM. “It’s clear that guacamole remains a favorite recipe among consumers and avocados are the perfect produce item to pair with all football celebrations.”
The “Hungry for Football” promotion will run through December 15, 2014 and is a partnership with Ro*Tel®. It has been designed to get customers and consumers excited about the college football season while incorporating Avocados from Mexico in their celebrations.
AFM is celebrating the success of this campaign as it gears up for “Guac Fiesta,” the company’s next campaign, which will position the brand during the prime football season and the Super Bowl. This new campaign will take place December 16, 2014 through February 1, 2015.
The “Guac Fiesta” promotion will partner AFM with Old El Paso® and will include various signage options and a new produce bin to assist retailers in creatively designing displays, according to a press release.
Consumers can also join in on the promotion with in-store and online savings and a change of winning a prize pack to host their own Guac Fiesta prize pack, a $3,500 value. The prize pack will include a $1,000 grocery gift card, $2,500 gift card for fiesta supplies and a bundle of branded materials.
For more information on Avocados from Mexico or more about the “Hungry for Football” and “Guac Fiesta” campaigns, click here.
