Bako Sweet® Celebrates Sweet Potatoes for American Heart Month and National Sweet Potato Month; Alexandra Rae Molumby and Whitney Stuart Discuss
BAKERSFIELD, CA - Happy February everyone! The first of the month also means the kickoff of American Heart Month and National Sweet Potato Month, and Country Sweet Produce has some celebrating to do. The company’s Bako Sweet® line was certified by the American Heart Association’s Heart-Check Food Certification Program.
“Retailers have a massive opportunity in February to benefit from the trending content surrounding sweet potatoes by creating product displays and offering recipe ideas in store and online,” said Alexandra Rae Molumby, Marketing Manager for Bako Sweet. “There are several days throughout the month to continue to promote sweet potatoes as well, thanks to the Super Bowl and Valentine’s Day, followed by National Cook a Sweet Potato Day on February 22.”
These heart-healthy tubers give shoppers a chance to invest in health while maintaining flavor, also spotlighted as a gluten-free alternative thanks to the help of Whole30 and vegan influencers. Just last month, Bako Sweet’s Organic Sweet Potato Steam Bags won the Eat This, Not That 2022 Food Award for Best Healthy Starchy Side.
To celebrate National Sweet Potato Month, Bako Sweet is hosting a Grown With Love giveaway on its Instagram page from February 1–28. (The American Heart Association is not involved in this sweepstakes.) Participants will have the opportunity to win a year of free sweet potatoes, a heart-shaped Le Creuset dish, and new “sweet potato lovers” swag. Last year, the brand hosted a similar giveaway and saw more than 5,000 participants, according to a press release.
“Sweet potatoes are such a fun food, and their nutritious benefit is hard to beat since they are rich in Vitamin C, potassium, and loaded with fiber,” said Whitney Stuart, dietitian and diabetes educator at Whitness Nutrition. “A sweet potato is the perfect high-fiber compliment to any meal since they can be used for sweet or savory dishes.”
Bako Sweet also offers a library of heart-healthy recipes that work well for Super Bowl and Valentine’s Day. Please note, the Heart-Check Certification does not apply to recipes unless expressly stated. Retailers can show the sweet potato love this month by providing heart-healthy recipe ideas online and in-store and filling the shelves with Bako Sweet’s award-winning products.
Ring in American Heart Month and National Sweet Potato Month with the help of Country Sweet Produce.