FRESNO, CA - Baloian Farms is launching a new website in order to further the company's overall mission to grow and solidify its place in the industry as a category leader in pepper production. This total brand positioning effort has been the focus of the last 18 months of the company's business cycle and has included the launch of several new exciting products.
“We’ve been looking for a way to tell consumers our story while showcasing how to prepare and cook our products in healthy and delicious ways,” Jeremy Lane, Sales Manager for Baloian Farms, shared. “The new recipe section helps consumers make a more personal connection with our company especially as a third-generation family farm.”
According to a press release, the intention behind the new website was to display the depth and variety of the products offered at Baloian Farms as well as to showcase many of the company's new offerings in a consumer-friendly format.
In an effort to share the Baloian Farms story and further connect the company's consumers and industry partners, the website will feature:
- Availability charts, category and consumer research, food safety and sustainability information and various other tools for retailers and foodservice managers.
- A new recipe section.
- Information about the Baloian family and the history of the company.
- A new simple, clean design in order to facilitate easy navigation.
Great work on the new website, Baloian Farms!
