FOWLER, CA - No news is often good news, unless you’re in marketing. In the business of making waves, no news feels like missing the mark, as Monique Mueller, Director of Communications for Bee Sweet Citrus, recently reminded me when I congratulated her and the team on being the Besties’ 2025 Best Email Ad Campaigns winner.
“Everyone’s audience is different; our goal is to stand out not only to our peers in the industry but to the people who make purchasing decisions. AndNowUKnow and The Snack Magazine do an excellent job of capitalizing on those audiences, so it means a lot that we won the award. It feels good to know that our ads are doing what they’re supposed to do: grabbing the attention of the audience and making an impact for our brand,” Monique shared.
Bee Sweet Citrus has certainly done this, standing out not just to our team—who go over every newsletter, every day, twice a day—but to our trusted panel of judges.
“So much information is constantly shared in the print and digital space, so we’re always asking ourselves, ‘How can we quickly capture the attention of our target audience?’” Monique confirmed, explaining how the team has distilled received feedback and cultivated the strongest points into a simple but successful strategy. “We aim to make our ads bold and memorable, so even if you glance at our ad for only a few seconds, you'll remember it.”
Visually, Bee Sweet focuses specifically on what stands out, putting themselves in the shoes of the buyer, the industry peer, and the general shopper. Something I can say from experience is not as easy as it might sound.
“We never want to reinvent the wheel. Our main priority is to make our ads easy for our audience to remember,” Monique said.
Monique notes that while her team always strives to improve, external validation helps inspire the team to keep moving forward and thinking outside the box.
“The Besties Awards have, and continue, to inspire the next generation of marketers. I think, as a whole, the agriculture industry has stepped up when it comes to marketing the importance of produce,” Monique reflected. “While all produce marketers are working hard to promote their brands, we’re collectively doing vital work because we’re showcasing the benefits of consuming fruits and vegetables.”
Monique’s words echo the profound message behind the Besties. A heartfelt thank you to our Besties Committee for your time, dedication, and insight. Your contributions are deeply valued. Each year, our team compiles the Besties ballot with nominations across all award categories, and our committee votes to determine the winners.
This year, the committee voted on every category except Snack Storyteller, Retailer of the Year, Best Marketer to Work With, and the Lifetime Achievement Award—three honors selected by our leadership team due to their special significance.
Congratulations to the Bee Sweet team on 2025’s Best Email Ad Campaign—a title well earned!
Companies in this Story
Bee Sweet Citrus
Bee Sweet Citrus was founded in 1987 as an independent packer and shipper of California oranges. As our business grew, we…
