FOWLER, CA - Bee Sweet Citrus continues to see impressive growth, both in market share and its team of citrus-savvy produce experts. Bolstering the operation with over three decades of expertise, the supplier announced it has added new talent to its sales team with the appointment of Sergio Rodriguez.
“I first started my career in produce loading trucks when I was 16 years old,” stated Rodriguez. “Two years later, I landed my first sales assistant job and have stuck with it ever since. Over the past 30 years, the produce industry has experienced a lot of growth and change, from buying patterns to marketing initiatives. I’m motivated by the creativity and drive that continues to shape the industry.”
Born and raised in Parlier, California, Rodriguez has over 30 years of experience in produce sales, according to a press release. He obtained a Bachelor’s degree in finance from California State University, Fresno, and a Master’s degree in accounting from National University, providing him with a wealth of knowledge and insight to bring to the Bee Sweet Citrus team.
Rodriguez has monitored the growth of Bee Sweet Citrus since the early ‘90s, as noted in the release, and looks forward to bringing a “mom and pop” feel to the customers he serves.
“Being able to easily communicate with company decision makers is going to make a big difference when I need to get something done on behalf of my customers,” explained Rodriguez. “In addition to offering my customers a variety of premium citrus varieties, I can also provide them with the information they need—direct from the grower.”
We at ANUK offer our biggest congratulations to Sergio Rodriguez as he continues his journey to success in the produce industry.
