Berry Fresh Preps for an Exciting Sweet Karoline® Season; Jyoti Bhogal Details

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Thu. November 30th, 2023 - by Melissa De Leon Chavez

COMPTON, CA - Berry Fresh is bringing even more sweetness to the berry set as it preps for an exciting season ahead. For retailers seeking to increase household penetration for the blackberry category, look no further than Berry Fresh’s Sweet Karoline® blackberries.

Jyoti Bhogal, Vice President of Sales and Marketing, Berry Fresh“Let’s bring blackberries into the spotlight!” commented Jyoti Bhogal, Vice President of Sales and Marketing for Berry Fresh. “We are excited about this year’s season and our plans to promote Sweet Karoline with our retailer partners and straight to the end customers as well. Customers are asking for this variety now and we have plans to expand our distribution.”

Sweet Karoline is a blackberry variety co-owned by Berry Fresh, known for its sweet flavor and resistance to red cells. These blackberries are smaller in size but pack a big flavor punch sure to draw consumers further into the blackberry sector and prompt them to add the berries to their weekly shopping lists.

Berry Fresh wants to spotlight the blackberry category as it prepares to bring its Sweet Karoline® blackberry variety to market in the coming weeks

With supply from Mexico on the horizon, the Sweet Karoline variety is forecasted to begin entering the market in late December, according to a press release. Heavier supply is expected to hit later in February and continue through the spring months.

This volume presents retailers with an opportunity to give the category a generous boost, especially as the fruit’s nutritional aspect is another huge selling point for blackberries. Blackberries are vitamin- and nutrient-dense with a high amount of fiber and antioxidants.

Stick with ANUK as we continue to bring you the latest category insights.

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