BAKERSFIELD, CA - Taking beloved dressing flavors and adding a better-for-you twist, Bolthouse Farms® has just launched its new, reformulated dressings. Offering revamped versions of its Ranch, Blue Cheese, and Caesar dressings, the lineup promises shoppers richer, creamier, more flavorful options with just 50 calories or less per serving.
“Bolthouse Farms believes in the power of delicious, healthier eating,” said Amy Shoemaker, Marketing Director. “Our newly reformulated, creamy dressings include more buttermilk, ranch flavor, and blue cheese crumbles, as well as thicker pourability. With cleaner ingredients and a yogurt base for fewer calories, the reformulated dressings allow our consumers to lead a healthier lifestyle without sacrificing the joy of yummy meals.”
Through this newly reformulated line, Bolthouse is encouraging consumers to explore their culinary abilities with versatile options that can dress up their plates, a press release explained. As the company took to the drawing board to create these options, these key ideas were top of mind and incorporated into each of the flavors:
- Taste is #1
- Marginally higher calories are okay in favor of nutritious indulgence
- Healthier alternatives are top of mind
- Transparency and clean ingredients are a must
Bolthouse Farms Chunky Blue Cheese and Classic Ranch dressings are currently offered in 22 oz sizes, and all three reformulated flavors are available in 12 oz sizes.
Want to learn more about this better-for-you product line? Click here.
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