Bolthouse Farms is picking up momentum on its fresh, edgy, campaign Baby Carrots, Eat 'Em Like Junk Food, aimed at increasing consumption of the company's baby carrots. The campaign manifested last year and has gone viral with a new video endeavor. The campaign features the young and tender baby-cut carrots in vibrant, high graphic "junk food" packaging that is digitally supported by "a bunch of carrot farmers," featuring a video with a carrot-machine gun wielding lass and a stuntman attempting an extreme and impossible feat. There is nothing like taking a couple baby carrots to the face while launching off of a cliff in a rocket fueled shopping cart.
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Bolthouse is also promoting the product through the social media platforms Facebook and Twitter. Promotional materials state, "Prepare to eat 'em, like you've never eaten them before. Ever."
This is a great example of where marketing efforts are heading for the industry. The traditional take on product advertising is being redefined, and Bolthouse puts a cool spin on what it means to be a fresh produce grower and supplier in 2012.
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Bolthouse Fresh Foods
Headquartered in California’s Central Valley community of Bakersfield, Bolthouse Fresh Foods™ and its affiliates have…
