Bonduelle Fresh Americas Rolls Out Ready Pac Bistro Meal Kits; Jeff Haines and Deanna Jurgens
IRWINDALE, CA - Whether they’re looking to save time in the kitchen or tap into their culinary creativity, consumers have found a match in Bonduelle Fresh Americas’ newest product. The company recently debuted its line of Ready Pac Bistro Meal Kits, elevating the category with a plant-forward approach.
“We saw an opportunity to elevate the retail meal kit to restaurant quality and deliver a culinary experience that tastes delicious and looks great on the plate,” said Jeff Haines, Director of Culinary Innovation and Corporate Executive Chef. “Our Ready Pac Bistro Meal Kits provide a perfectly balanced combination of flavors and texture and are designed to be simple, quick, and easy to prepare at home.”
Three delicious flavors comprise this lineup: Teriyaki & Rice, Chipotle & Quinoa, and Basil Pesto & Pasta. Inside each meal kit, shoppers will find everything they need to craft a delicious, plant-rich meal, including generous portions of fresh vegetables and rice, quinoa or pasta, along with a rich and flavorful sauce and a topping to add the final touch. Appealing to consumers through the desire for convenience, each recipe can be made swiftly in five minutes. Just heat and eat!
These products satisfy multiple rising consumer demands, as research shows consumers want more vegetable-based, plant-rich food options for easy dinner solutions, a press release explained.
“The delivered meal kits market has grown to more than 7 billion dollars annually and shows that consumers want an easy way to prepare their meals at home, but until today there have not been many convenient, delicious plant-rich solutions available for local point of purchase,” said Deanna Jurgens, Chief Retail Sales Officer, Bonduelle Fresh Americas. “Ready Pac Bistro Meal Kits provide an easy and simple way to prepare a delicious meal with fresh vegetables in under five minutes, and unlike delivered kits that often require memberships or subscriptions, Ready Pac Bistro Meal Kits are conveniently available at your local grocery store.”
Ready Pac Bistro Meal Kits are now available on the West Coast at Albertsons, Gelson's Markets, Bristol Farms, Smart and Final, Save Mart, and Stater Bros. Markets, and will be available nationally in 2024.
To see the data backing this strategic product launch, click here.
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