Boskovich Farms Darrell Beyer Discusses New Chopped Bagged Kale
- by Kayla Webb
OXNARD, CA - While the “all hail kale” crew—what I like to call the superfood enthusiasts who emerged a few years ago in great numbers—is far more reserved about their love for kale in mainstream channels these days, the category is still one that is ever-growing and expanding as a produce aisle staple. And to keep the category on top of all of consumers' wants, needs, and demands, Boskovich Farms is debuting a new Chopped Bagged Kale (with the stems removed for foodservice) ahead of the Organic Produce Summit (OPS).
“Our Chopped Bagged Kale product happened on accident really. Our customers started asking for it, and when they asked, I got to work. When I initially brought the first samples home and showed my wife, she said, ‘Why can't I buy this at the store?’ Then it clicked,” Darrell Beyer, Organic Sales Manager, told me. “For more of the restaurants and parents at home, it’s a very convenient pack that is ready to eat right out of the bag and has zero labor, actually. It’s just ready and, at the end of the day, it's just easy. It also continues our commitment to quality, quality, and quality.”
The new Chopped Bagged Salad product is available in a clear, vacuum-sealed bag, with the option to either blend all three kale varieties together or separately—all of which OPS attendees can sample while wandering the show floor!
“We have been coming to OPS since the first year, and it is one of the best shows of the season for us. The small intimate setting with booths all the same size is a great format,” Darrell continued. “Even though Boskovich is over a hundred years old, we continue to strive for the best quality and customer service—and if you stop by our booth we’d be happy to have a good conversation about just how we can do this for YOU!”
In addition to its new product, Boskovich Farms is also plowing away at its turmeric and ginger import certification, so keep an eye out for that, too!
It sounds like booth #801 needs to be the first one you swing by come July 10—in fact, the ANUK team will race you there!