Breedx's Yaron Giras Discusses Expanding Portfolio of High-Performing Pepper and Tomato Varieties

ISRAEL - With flavor, quality, and disease resistance at the forefront, Breedx is further elevating its collection of high-performing pepper and tomato varieties to meet the evolving demands of growers and consumers alike.

“At Breedx, we continue to expand our portfolio with new, high-performing pepper and tomato varieties that combine appealing look, superior flavor, yield, and disease resistance,” shares Yaron Giras, Sales and Marketing Manager, North America. “These varieties deliver strong agronomic performance, reduced waste through improved fruit set and firmness, and differentiated products that help retailers create added value in their premium segments.”

Some of the newest introductions to the vegetable breeding company’s portfolio include:

• Sweet and Seedless Mini Peppers, which provide growers with high yield, uniform fruit size, and excellent shelf-life, while offering consumers a sweet, crunchy, healthy, and convenient snack option
• High-Flavor Taste-Tomatoes, developed with a focus on taste, texture, and unique colors and shapes, adapted for both high-tech greenhouses and mid-low-tech conditions

“One of Breedx’s unique strengths is our dual-focus breeding strategy—developing genetics that perform exceptionally in both advanced greenhouse environments and traditional mid-low-tech production systems,” Yaron explains. “Additionally, we continue to pioneer new seedless traits, high-flavor profiles, uniformity, and disease resistance packages that align with growers’ needs for reliable yield and consumers' demand for better taste in a convenient, unique experience.”

To continue elevating its portfolio and driving varietal development, Breedx has strategically expanded its R&D, commercial, and technical support teams globally, with accelerated growth in North America and Europe.

“These additions strengthen our capacity to work closely with growers, understand local production challenges, and accelerate the introduction of new genetics to the market,” Yaron tells me. “By combining scientific expertise with strong market insight, we ensure our breeding pipeline remains agile, focused, and aligned with real grower, shipper, retailer, and consumer needs.”

Looking ahead to 2026, the company has set its focus on multiple key areas of growth, including:

• Expanding its global footprint in key markets, including North America, Mexico, and Europe
• Commercializing new product segments such as advanced seedless peppers and high-flavor tomato lines
• Boosting sustainability and efficiency by breeding resilient varieties that require fewer inputs and adapt to climate challenges
• Building strong partnerships with leading fully integrated growers, distributors, and retailers to accelerate innovation and adoption

For further information contact Breedx at: https://www.breedx.com/contact-us/

As Breedx continues to chart new courses for the tomato and pepper categories, AndNowUKnow will be here to report on the latest developments.