B&W Quality Growers Launches Red Leaf Kale for Foodservice
- by Melissa De Leon
FELLSMERE, FL - Is kale poised to enjoy a resurgence of its 2014-15 fame? If B&W Quality Growers has anything to say about it, yes, and those new sweaters and t-shirts will be in red.
The company has seen such demand for the scarlet sibling of the superfood that it is now launching a foodservice option to treat menus to that success.
“Country clubs and restaurants love red kale because of the vibrant color and distinctive taste that it has, but there are not many companies offering a true red leaf kale,” Nikki Hartman, Marketing Manager, says. “The red kale is ultimately flavor-neutral, it does not have the same bitter taste as traditional green kale, so it is much more versatile and can be used in a variety of dishes to add color and nutrition. These vibrant and versatile leaves will brighten up any salad bar, smoothie, sandwich, or entrée with the same amazing health benefits as traditional green kale."
The foodservice offering comes in a 1.5 lb bag, one bag per case, and because B&W has been using red kale in its Power 4 blend, it is already available year-round.
"The red kale has been very well received by the industry—people are constantly impressed by the amazing taste and deep rich color. After receiving such positive feedback from consumers and chefs, we decided to market it as a standalone item,” Nikki shares.
Beautiful, ready to eat, and packed with powerful vitamins and antioxidants, these baby leaves come with the same high standards as all B&W’s offerings. It is in the name, after all!
“B&W is very proactive in making sure that the red kale, along with all of our other product offerings, uphold the superior quality that we have maintained for the past 150 years. All of our products have incredibly tight specs, paired with post-harvest procedures that are second-to-none,” Nikki assures me.
With a new option to add one of America’s most show-stopping colors to the plate, I think it’s safe to say chefs are about to start seeing red.