<p>California Endive Farms is celebrating its 30th anniversary in part with a new website.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">Following its adoption of a new name and logo in October 2012, the company has revamped its website. Now boasting a stronger educational focus, the site boasts improved visuals showcasing the unique two-stage endive process along with the culinary versatility of the company’s red and white endives.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">All recipes on the popular recipe page now feature a photograph of the finished dish. The entire site has also been reformatted for better response when viewed with mobile devices and a blog added to provide more timely and seasonal news and information.<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">“The new website format represents a nice improvement for us. Over the years we’ve found that consumers appreciate learning about endive’s unique growing process, its nutritional story as well as its versatility in the kitchen,” said President Rich Collins. “Providing timely, concise and useful information is key. Whatever we can do to help render a more informed foodservice and retail customer base will help with product demand.”<hr class="legacyRuler"><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding"><a class="btn btn-sm btn-primary col-lg-12" style="white-space: normal;" href="http://www.endive.com/" target="_new">California Endive Farms </a></p><hr class="legacyRuler"><hr class="invisible minimal-padding"><hr class="invisible minimal-padding">
