WATSONVILLE, CA - To kick off the holiday season, California Giant Berry Farms is launching a Just Drizzle It holiday promotion and sweepstakes, teaming up with a number of other category companies to showcase a wide variety of freshly-made sauces, spreads, and dressings.
Partners in the promo include Cabot Creamery, Blendtec, and Scharffen Berger.
“We are excited about this partnership of berries, chocolate, and creamy cheeses to inspire our consumer followers during the holidays as they look to dress up their parties,” Cindy Jewell, Vice President of Marketing at California Giant Berry Farms, said in a press release. "We can’t go wrong teaming up with cheese and chocolate!”
According to California Giant, the team up creates a flavorful, eye-catching seven course menu that looks to inspire consumers to ‘dress up their plates’ with ‘just a drizzle.’
Beginning just in time for your customers to start planning what they are going to serve for Thanksgiving, the promotion starts mid-November and runs through New Year’s Eve.
And to sweeten the offer, the Just Drizzle It campaign comes with an opportunity to enter a YouTube sweepstakes by downloading a free ebook with recipes to see drizzle ideas, as well as access to watching a step-by-step video on how to ‘decorate your plate.’
Each week from mid-November to New Year’s Eve, a new recipe will be featured as a teaser to over 600,000 consumer followers through social media channels.
Participation will allow consumers to be eligible to win a grand prize Blendtec Designer 625 Blender ($480 value) with a special delivery of assorted berries, chocolates, and cheeses from California Giant, Scharffen Berger Chocolate, and the Cabot Creamery.
With the opportunity for brand recognition this represent, all involved partners are reportedly very excited about the significant attention to increase consumption of all featured products.
For more marketing and campaign concepts to increase consumptions during the holiday season, keep checking in with AndNowUKnow.
